Where Engagement Never Stops, Consent Never Slips.
Social platforms process posts, messages, and behavioral signals every second to power algorithmic feeds and targeted ads. The DPDP Act demands verifiable consent for every one of those flows, plus a hard stop on tracking minors. Digital Anumati makes every hop from signup to ad-network to revocation consent-driven and audit-ready.
Current Practice
Engagement signals feed ad networks and third-party apps with no age check and no scoped consent trail.
DPDP Act 2023
Requires verifiable consent for profiling and ad targeting, plus a full ban on tracking confirmed minors.
Digital Anumati Resolution
Revoked in 7 Seconds
Withdrawal kills data flow to every ad partner & app integration platform-wide
One Profile, Many Data Flows, One Source of Consent
Every like, message, and profile field can travel to ad networks, third-party apps, and analytics partners. A unified consent dashboard gives platforms real-time visibility into who accessed what, under which permission, and lets minors' data stay locked down by default.
The Social Media Data Challenge
Platforms collect behavioral data, engagement metrics, messaging content, and advertising signals. Under DPDP, every layer of processing requires explicit, traceable consent.
One Profile, Five Parties, Zero Blind Spots
Follow a user's data consent chain end to end — from signup to instant, platform-wide revocation. Every hop scoped, logged, and audit-ready.
- 01
Consent Captured
User grants a DPDP-native consent at signup and profile creation — scope, purpose, and expiry stamped on an immutable receipt.
- 02
Ad Network Flow
Behavioral and profile signals flow to the ad-network partner within defined scope limits — automatically, never beyond consent.
- 03
Third-Party API Pull
A third-party app integration accesses only the permitted profile fields. Every read is logged to the audit ledger, regulator-ready.
- 04
Minor Verification Gate
For under-18 accounts, a parental-verification checkpoint restricts data sharing until guardian consent is confirmed.
- 05
Withdraw & Kill
Consent revoked → kill switch propagates across every ad partner and integration in 7 seconds, not 7 days.
CONSENT
TOKEN
Compliance Solutions for Social Platforms
Balance user engagement with strict privacy and consent controls.
Behavioral Consent Engine
Capture granular consent for tracking likes, clicks, engagement, and recommendation algorithms.
Ad Targeting Governance
Ensure advertising personalization only runs on explicitly consented user data.
Content Data Protection Layer
Control how user-generated content is stored, processed, and analyzed across systems.
Use Case: Ad Tracking & Behavioral Profiling Risk
The Risk
Social platforms often track user behavior across apps and websites for targeted advertising without clear consent.
The Solution
Digital Anumati enforces consent-based tracking across all ad and analytics pipelines in real time.
Make Social Platforms Trust-Driven
Build engagement-first platforms without compromising user privacy or DPDP compliance.