Every Click Tracked, Every Consent Ignored — Until Now.
E-commerce platforms turn browsing history, cart activity, and purchase behavior into personalized ads and seller data feeds — often without clear, revocable consent. Digital Anumati helps online retailers and marketplaces run data-driven growth that stays fully DPDP compliant.
Shopper, Browsing & Checkout
Cart, wishlist, and order data quietly flow to ad networks, sellers, and logistics partners.
DPDP Act 2023
Requires purpose-limited, revocable consent before any tracking, profiling, or third-party data sharing.
Digital Anumati Resolution
No-Track Enforced
Ad pixels & profiling auto-disabled the moment consent is withheld or revoked
One Dashboard for Every Data Handoff in the Cart-to-Doorstep Journey
From the marketplace seller to the payment gateway to the last-mile logistics partner, every hand-off of customer data now carries a verifiable consent trail. Get real-time visibility into marketing opt-ins, order-data sharing, and partner access across your entire e-commerce ecosystem.
The E-commerce Privacy Challenge
E-commerce platforms rely heavily on behavioral data for personalization and marketing. However, the DPDP Act introduces strict rules around purpose limitation, consent transparency, and user rights—making traditional marketing practices and dark patterns legally risky.
One Checkout Consent, Four Partners, Zero Blind Spots
Follow an order consent chain end to end — from checkout to instant, system-wide revocation on return or cancellation. Every hop scoped, logged, and audit-ready.
- 01
Consent at Checkout
Buyer grants a DPDP-native consent at checkout — scope, purpose, and expiry stamped on an immutable receipt.
- 02
Seller Fulfillment Token
A scoped consent token propagates to the marketplace seller with order and shipping fields only — automatically.
- 03
Payment Gateway Pull
The payment gateway accesses only permitted transaction fields. Every read is logged to the audit ledger, regulator-ready.
- 04
Logistics Handoff
The logistics partner receives time-boxed, delivery-bound access — never the full customer profile.
- 05
Return & Revoke
Consent revoked on return or cancellation → kill switch propagates across every partner in seconds, not days.
CONSENT
TOKEN
Privacy Solutions for E-commerce Brands
Digital Anumati enables brands to grow responsibly by managing customer consent at scale while staying compliant with privacy regulations.
Cookie-Less Consent
Replace intrusive cookie banners with modern Preference Centers where users choose exactly how brands can communicate with them.
Grievance Redressal Integration
Connect your existing support platforms like Zendesk or Freshdesk to our Data Principal Rights portal to resolve privacy complaints within the 72-hour compliance window.
Legacy Data Cleanup
Automated tools send fresh consent notices to existing customer databases, bringing legacy data into 2026 DPDP compliance.
Deep-Dive Use Case: The "Forgotten Cart" Re-engagement
Retail brands often want to remind customers about items left in their carts, but doing so without proper marketing consent can violate the DPDP Act’s purpose limitation clause.
The Scenario
A user adds items to their cart but hasn’t opted into marketing communications.
The brand wants to send a reminder about the abandoned cart without violating privacy laws.
Sending promotional messages without consent risks regulatory penalties and customer trust.
The Digital Anumati Solution
Our Granular Preference Center allows users to opt into specific communication categories.
- Users can allow cart reminders only
- Marketing newsletters can remain disabled
- Brands receive a filtered API with contacts matching the exact campaign consent
- Ensures compliance with DPDP purpose limitation rules
Build Privacy-First Retail Experiences
Turn customer trust into a growth advantage with consent-driven marketing and transparent data practices.