Preference Center Software
Give every customer one branded, multilingual surface to manage their data and communication preferences — across email, SMS, WhatsApp, push, and in-app. Digital Anumati keeps every choice honoured and logged with a DPDP-ready audit trail.
22+
Indian Languages
99.99%
Uptime SLA
All
Channels in One
100%
DPDP Compliant
Get Started With Digital Anumati
One Self-Service Surface for Every Customer Preference
A preference center centralises what would otherwise be scattered opt-outs, cookie banners, and email footer links into one consistent experience your users actually trust.
- A single dashboard where customers manage what data is used and how they are contacted.
- Replaces scattered unsubscribe pages, email footers, and cookie banners with one consistent surface.
- Captures granular, purpose-based and channel-based consent that satisfies DPDP and global frameworks.
- Syncs preferences across email, SMS, WhatsApp, push, and in-app channels in real time.
Channels Synced
Real-time webhooks keep your CRM, marketing automation, and customer data platform in sync.
Everything Your Preference Center Needs
Granular controls, multi-channel sync, branded UI, and a DPDP-ready audit trail — all in one platform.
Granular Preference Controls
Let users opt in or out per purpose, per channel, per brand, or per topic — not just a single global toggle.
Multi-Channel Sync
Email, SMS, WhatsApp, push, and in-app preferences kept in sync with your marketing and CRM stack in real time.
DPDP-Ready Audit Trail
Every change is timestamped and immutable — exportable evidence for the Data Protection Board of India.
Branded, No-Code UI
Match your brand with colours, logos, fonts, and copy. Launch without engineering effort.
Indian Language Support
Serve preference pages in Hindi, Tamil, Telugu, Bengali, Marathi, and more — 12+ Indian languages included.
Identity Resolution
Stitch preferences across email, phone, customer ID, and device so withdrawals are honoured everywhere.
Re-Consent & Expiry
Trigger re-consent prompts when policies change or consent ages out — automated, configurable workflows.
Webhooks & Integrations
Push consent state to HubSpot, Salesforce, Zoho, Braze, WebEngage, MoEngage, and custom systems via API.
One Preference Center, Many Outcomes
Marketing, customer experience, and compliance teams all gain from a single source of truth for preferences.
Marketing Communications
Reduce unsubscribes by letting users dial down frequency or pick topics instead of opting out entirely.
E-commerce & D2C
Manage promotional, transactional, and review-request preferences from one branded surface.
Customer Self-Service
DPDP-mandated rights — data access, correction, withdrawal, grievance — from a single portal.
Enterprise Compliance
Centralise preferences across business units, brands, and product lines with role-based admin controls.
Preference Center vs Cookie Banner
A cookie banner is a one-time gate. A preference center is the ongoing control surface DPDP actually requires.
| Criteria | Preference Center | Cookie Banner Only |
|---|---|---|
| Consent Scope | Per purpose, channel, brand, topic | Cookie categories only |
| User Control | Ongoing self-service portal | One-time accept / reject |
| Channel Coverage | Email, SMS, WhatsApp, push, in-app | Web cookies only |
| Identity | Authenticated user, identity stitched | Anonymous browser session |
| Audit Trail | Full history per user, per change | Per-session opt-in only |
| DPDP Fit | Covers purpose, withdrawal, grievance | Partial — cookies only |
What a Real Preference Center Delivers
Replace scattered unsubscribe pages with one DPDP-ready, no-code preference center your marketing team can launch in a week.
Lower Unsubscribe Rate
Granular controls reduce blanket opt-outs and protect addressable audience.
Higher Trust & Conversion
Transparent control builds confidence and improves opt-in rates over time.
Audit-Ready Evidence
Demonstrable, timestamped consent for DPB inquiries and internal audits.
One Source of Truth
Single preference store eliminates conflicting state across marketing tools.
Frequently Asked Questions
A preference center is a single self-service surface where users manage how their personal data is used and how they are contacted — purpose by purpose, channel by channel.
Launch Your Preference Center in a Week
Branded, multilingual, DPDP-ready — and integrated with your existing marketing and CRM stack.